professional website designer
In today’s competitive business landscape, your business needs to stand out, in order to survive and thrive. One of the most important marketing tool to get more visibility is a website. Businesses that do not have a professionally created website risk losing potential customers on the Internet and in their storefronts. Today’s well-informed consumers research and evaluate products and companies before they decide to make a purchase. If your website does not seem professional or secure, they will simply move on to your competitor’s website. So every business needs a website that reflects their core values and unique value proposition that is different from competitors and is effective at bringing internet traffic and new customers.
Well, how do you ensure that your website has all these critical elements? A professional website designer can cater to your unique requirements while also providing expert advice on how to drive traffic and generate leads.
While marketing, sales and credibility are the 3 main factors for having a professional website for your business, these 9 reasons will help you understand why a professionally created website is crucial for your business.
1. Custom design
When you hire a professional website designer, a customized website will be created to meet your exact business needs. They will take the time and put in the effort to understand every aspect of what you do and what your brand is all about. The website designer will review products and services, and work with you towards your objective. Are you interested in generating online sales? Increased walk-in sales? Will your site be for informational purposes only? Once these and other questions are answered, your site will be designed to meet your specific needs. Do-It-Yourself (DIY) site builders have limited capabilities and restrict graphics and text. A professional web designer is not bound by these restrictions and can be creative.
2. Visual properties
A professional website designer is able to create a web site that is unique to your business, visually pleasing, has clear and easy navigation, loads efficiently, and works properly in all commonly-used browsers. The way your site looks, the way it navigates, and the colors and graphics used are very important. Visitors do not like to search for information, nor do they wish to be barraged with loud colors and crowded text. A professional website designer will know how to effectively use your brand’s color scheme and text to keep visitors on the page.
Also, with more than 60% of web traffic generated from mobile devices, it is critical for the website to be mobile-friendly, so that it is displayed properly on all devices with different screen size.
3. New technologies
Digital technology is evolving at a rapid pace. When using a professional web designer, you can be sure that the site is being created with the latest technologies and according to the latest trends, for optimal success. Many DIY site builders will not allow video, RSS feeds, sliders, pop-ups, etc, which can impact the overall look and feel of the website.
4. SEO compliance
Search Engine Optimization (SEO) is a technique used by professional website designers to improve search engine ranking on Google and other search engines. If search engines cannot find your site easily, your potential clients will not either, resulting in lost revenue. Your site must be optimized in order to be found.
5. Maintenance and Support services
You may think that once all pages of a website are built, it is complete. Designing and building a website isn’t a one-time task. It’s an on-going process that requires constant updates to keep them current and relevant to their industry. Technology is continuously changing, and for websites to remain popular and successful, they must remain up-to-date with these trends. When working with a professional website designer, you benefit from their support and maintenance services to keep your site updated and fresh. Also, they will ensure that your website is secure and unhackable, while taking regular backups, incase the site is compromised. By taking away the burden from your shoulders and placing it on their own, it allows you to focus on mission critical tasks and primary business goals.
You might be thinking that today’s Content Management Systems (CMS) are very user-friendly and give you the control to update your website. Yes, it is true that a user-friendly CMS lets you change images, update content and even add or remove pages to your menu structure. But what happens when your boss wants to add a video loop to the home page? Or the VP of Sales asks you to create custom landing pages to go along with an ad campaign with a specific Call-to-Action? If you built your website on your own, these requests are likely out of reach, but not for a professional website designer.
A web design firm can create a website that is truly professional. Professional web design companies don’t just hire average designers and do not deliver average designs. They spend a considerable amount of time and resources in identifying the right people to work for them, so that they are able to deliver the best results for their client.
7. Receive services from more than one professional
A website design firm or company has experienced professionals, each having expertise in their domain including website design, website development, video development, graphic design and user-interface design, and content writing. So you get a team of experts with specialized skills and knowledge to develop your website.
8. Saving you time
Hiring a professional website designer gives you the benefit of hiring an expert who knows efficient ways to create a high-quality web site quickly.
You are an expert in your field, but you don’t know that much about web design or even what your business needs to be successful online. Professional website designers are experts in their field and already have streamlined processes in place that make the task more manageable. They know where to start, what questions to ask, how to communicate your brand’s message, and how to use layouts to your advantage. Plus, hiring an expert frees up more of your precious time to focus on your core expertise and running the business.
9. Greater credibility
Having a professionally designed web site will enable your small business to compete with larger companies. A professional website designer will be able to make a smaller company look like a larger company; therefore, giving small companies as much credibility as the large companies, thus bringing in larger prospects.
Many businesses do not realize the importance of a professional website design, nor do they see what damage a poorly constructed website does to their business. There is no reason for taking such a risk with your business when professional website creation is cost-effective and easily accessible.
professional website designer