Long gone are the days when social media was just about posting your vacation photos or letting friends know what you were having for lunch. Today, social media has become a vital business tool that entrepreneurs can no longer ignore. Social media is everywhere. We use it to make buying decisions, to stay in touch […]
The Internet has revolutionized sales and marketing techniques and has become an indispensable tool for reaching customers for many companies. But business owners aren’t exploiting the full potential of the Internet to increase sales. Many small businesses don’t even have a website and the ones that do have it, don’t use it effectively, which means poor returns on investment and frustration for busy, results-oriented business owners.
Just because you don’t sell stuff online does not mean your business is OK without internet presence. Your potential customers may still look for your website or social media pages to learn about your business and that’s where Online Marketing plays a vital role.
Before I jump into the details of Online Marketing and its steps, let me first explain what it actually is.