Digital Marketing can be a time consuming and complicated task, considering different types of digital marketing methods available. Our experienced team in Toronto will work with you to understand your business goals that you would like to achieve from Digital Marketing. Each Digital Marketing strategy we develop is unique to your needs and budget, whether you are a small business or a large business looking to grow.
In simple terms, Digital marketing is the act of promoting and selling products and services via internet. Any marketing tactic, which leverages internet, such as social media, search engine marketing, email marketing, etc, falls under the scope of Digital Marketing.
Before we do a comparison, let’s understand what traditional marketing is.
Traditional Marketing tactics fall under five major categories:
The list of benefits of Digital Marketing services can go on, but I am sure you are convinced by now that Digital Marketing is the way to promote your business. More and more businesses are shifting from traditional marketing strategies to digital marketing strategies. Business owners have to cater to this growing need and use the digital channels to promote their goods and services. Traditional marketing services does not cater to the customer needs.
Companies like Google, Uber, American Express, and Airbnb are some of the pioneers in the digital marketing services. They create content and promote it through various digital channels, which draws attention of millions of customers, which in turn help them generate leads and subsequently convert them to paying customers. So why would you not invest in Digital Marketing? Our team in Toronto can come up with an effective Digital Marketing strategy and execute it efficiently.
Companies of all sizes, in every industry and location (not just in Toronto) are using Digital Marketing to promote their products / services, improve customer experience, and generate more leads.
Here are a few prominent examples to explain further:
Retailers use digital marketing to see who their potential customers are and understand their shopping patterns in real time. This deep understanding allows retailers to offer an increasingly personalized shopping experience for each customer, which improves customer experience, customer loyalty and sales.
SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing).
It’s important that the traffic you drive to your website is relevant to your business. If you manage to attract a high volume of visitors searching for computers, while you sell shoes, the traffic will be useless.
SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find your website on the Internet.
Some SEO techniques include: researching relevant keywords and including them into your website copy, optimizing your website title and description, improving loading speed, building relevant backlinks, etc.
We manage the entire SEO process from analyzing your current website to planning and executing SEO techniques, then monitoring the progress and making necessary updates to stay on track to get you on 1st page of Google search results.
By combining SEO and SEM, you can drive quality traffic to your website and can put yourself in front of the audience that is actively searching for products and services like yours.
One of the key pillars of Digital Marketing, Social Media Marketing (SMM) refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers.
While everybody can benefit from SMM as a type of digital marketing, you have to pick the social media platforms that is most suitable for your product and where your target customers mostly hang out.
For B2C companies, Facebook and Instagram gives best results, while for B2B companies, LinkedIn provides the right audience. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content.
We manage all aspects of your Social media from creating business pages to developing content to running your ad campaigns.
Email marketing is one of the oldest and most popular types of Digital Marketing. In short, it’s the use of email for promoting one’s products or services.
If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. But Email Marketing has been abused a lot over the last few years by buying email lists and blasting thousands of email messages, which are referred to as spam / junk emails. To reduce the frequency of these unwanted emails, email service providers have implemented strong spam filters to stop these emails from reaching the inbox of recipients. Also, Canada has Canadian Anti-Spam Legislation (CASL), which penalizes these spam email senders based in Toronto or anywhere in Canada.
We can help you not only capture email addresses of visitors on your website, but also setup email marketing lists and can design and send out emails on your behalf.
Content Marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to persuade a potential customer to take action that is profitable for your business.
The crucial part here is “valuable” and “relevant”. This is the key differentiating factor between Content Marketing and traditional spammy advertising. The target audience should want to seek the content out and enjoy reading it.
In the broader sense, Content Marketing is part of every Digital Marketing activity, be it Social Media Marketing, SEO, or email marketing. Quality content should always be the core of every Digital Marketing activity you pursue.
Some examples of content marketing include: blog posts, youtube videos, podcasts, infographics, white papers, case studies, ebooks, emails, etc.
Our team in Toronto can develop your content and manage a schedule of posting it online.
Affiliate Marketing is one of the popular ways of Digital Marketing for bloggers and website owners, who get massive traffic. Once your affiliate program is successful, you can generate a steady stream of new leads.
Basically, Affiliate Marketing is a type of Digital Marketing where a person with a lot of web traffic partners up with other businesses to generate traffic for their business, in order to receive a commission. Imagine this: you put a link to an external website on your own blog or website. Every time a user proceeds to this external website and makes a purchase, you receive a commission. It can also work in reverse, i.e. you pay a commission to a blogger/website owner for sending referrals / potential customers to your website.
Our team in Toronto can update your website and can help you setup Affiliate Marketing to generate traffic from other websites.
Instant Messaging mobile apps are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter Instant Messaging Marketing.
As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important.
As part of Digital Marketing, Mobile Marketing has different methods, so finding the right method for your particular business is key. SMS and MMS used to be common in the old days, but in-app marketing is popular these days, in which your ad will be displayed in popular mobile apps. You can be selective in which type of apps you would like your ad to be displayed. Another method under Mobile Marketing is to develop a mobile app for your business, which your users can install to interact with your business easily. Your business logo / business app will always stay on their mobile screen, serving as a constant reminder to interact with your business, which can build loyalty and brand recognition.
We have an in-house team of mobile app developers to develop any mobile app, from food ordering/delivery to e-Commerce shopping channel.
There are other types of digital marketing services, which are unfamiliar and uncommon. The most popular 8 Digital Marketing methods explained above will give you a solid starting point. You don’t necessarily have to start with all 8 at the same time. Choose a few you think might suit your business best, experiment, and measure the results.
The Internet has revolutionized sales and marketing techniques and has become an indispensable tool for reaching customers for many companies. But business owners aren’t exploiting the full potential of the Internet to increase sales. Many small businesses don’t even have a website and the ones that do have it, don’t use it effectively, which means poor returns on investment and frustration for busy, results-oriented business owners.
Just because you don’t sell stuff online does not mean your business is OK without internet presence. Your potential customers may still look for your website or social media pages to learn about your business and that’s where Digital Marketing plays a vital role.
98% of Canadian businesses are small (less than 100 employees), but only 35% survive the 1st five years.
We are on a mission to this stats on its head, by helping small businesses grow exponentially, so that 100% of Canadian businesses survive the 1st five years.
The biggest challenge small business owners face is finding a steady stream of new customers, which can be overcome successfully through Digital Marketing.
With 5+ years of experience in Digital Marketing, our team in Toronto can help you develop and execute a Digital Marketing strategy.
We are a small digital marketing agency in Toronto with big project experience, specializing in web design, Digital Marketing, and software development. We are creative problem-solvers, which produce the most creative, memorable and effective online presence for our clients with any budget. We pride ourselves in providing the very best personalized solutions for our customers to achieve their goals.