Digital Marketing

Overview

Digital Marketing can be a time consuming and complicated task, considering different types of digital marketing methods available. Our experienced team will work with you to understand your business goals that you would like to achieve from Digital Marketing. Each Digital Marketing strategy we develop is unique to your needs and budget, whether you are a small business or a large business looking to grow.

Digital Marketing

Key Benefits of Digital Marketing

Some key benefits of Digital Marketing are:

Increase sales

Customer acquisition

Generate leads

Branding

Awareness

Provide Product/Service Information

Customer Engagement

Build market share

Reach new audiences

You understand your business and know the business goals you would like to accomplish. We can translate those goals into results and actionable Digital Marketing strategy targeting the right audience that will get those results. Once the plan is put into action, you will observe results and can calculate ROI on your Digital Marketing investment.
Let’s dig a little deeper into what Digital Marketing is all about.
Digital Marketing
Digital Marketing

What is Digital Marketing?

In simple terms, Digital marketing is the act of promoting and selling products and services via internet.  Any marketing tactic, which leverages internet, such as social media, search engine marketing, email marketing, etc, falls under the scope of Digital Marketing.

 

Why Digital Marketing and not Traditional Marketing?

Before we do a comparison, let’s understand what traditional marketing is.

Traditional Marketing tactics fall under five major categories:

  1. Print (magazines, newspapers)
  2. Broadcast (TV, radio)
  3. Direct Mail (brochures, coupons, postcards)
  4. Telephone (telemarketing, SMS marketing)
  5. Outdoor (billboards, fliers)
Digital Marketing

Comparing Digital Marketing and Traditional Marketing?

Digital Marketing is gaining popularity in comparison to traditional marketing due to the some distinct advantages:

Traditional marketing is a 1-way street where a business is able to broadcast information to their target audience about its product or service. There is little or no interaction between the customers and the medium used for marketing. Most Digital Marketing methods provide capability of 2-way communication.

Recurring costs in traditional marketing can prove to be a huge investment that may or may not give a good return. For example, your ad in the local newspaper will only be effective if it is seen by your target audience on the day it gets published. If you want to reach out to them again, you need to create and run a new print ad campaign. In comparison, the content created on website can bring in target visitors for years to come at no additional cost.

With digital marketing, any content can be easily updated and adjusted, but in traditional marketing, it takes a lot of effort to tweak. For example, if your print ads have the wrong percentage discount, how can you correct that if the prints are already out?

Traditional marketing does not offer much flexibility when it comes to customizing your campaign and targeting specific customers. But in Digital Marketing’s pay-per-click ads or social media sponsored posts, you can be very specific in defining the demographics, location, industry, etc, to reach your ideal target customers.

With traditional marketing, you don’t know how effective your marketing campaign is, because it cannot be measured easily and efficiently. But with Digital Marketing campaign, you can easily calculate results and return on investment (ROI), and can course correct, if necessary.

The list of benefits of Digital Marketing can go on, but I am sure you are convinced by now that Digital Marketing is the way to promote your business. More and more businesses are shifting from traditional marketing strategies to digital marketing strategies. Business owners have to cater to this growing need and use the digital channels to promote their goods and services. Traditional marketing services does not cater to the customer needs. 

Digital Marketing
Digital Marketing

Companies like Google, Uber, American Express, and Airbnb are some of the pioneers in the digital marketing business. They create content and promote it through various digital channels, which draws attention of millions of customers, which in turn help them generate leads and subsequently convert them to paying customers. So why would you not invest in Digital Marketing?

Are you frustrated that past marketing investments have had a terrible ROI?

Contact Us now for a free Digital Marketing consultation.

Who can use Digital Marketing?

Companies of all sizes and in every industry are using Digital Marketing to promote their products / services, improve customer experience, and generate more leads.

Here are a few prominent examples to explain further:

Digital-Marketing
Digital Marketing

1.  Retail

Retailers use digital marketing to see who their potential customers are and understand their shopping patterns in real time. This deep understanding allows retailers to offer an increasingly personalized shopping experience for each customer, which improves customer experience, customer loyalty and sales.

2.  Communications

In the communications industry, companies are using Digital Marketing to better segment and automate marketing messages, as well as analyze social media conversations and call center transcripts to make customized, relevant offers that help decrease costly churn, improve customer experience, and allows more upsell / cross-sell opportunities.
Digital Marketing
Digital Marketing

3.  Small to mid-size businesses

Small to mid-size businesses that don’t have large marketing departments or budgets are using Digital Marketing to manage and automate campaigns, calculate ROI, quickly evaluate what’s working, and easily make improvements to obtain desired results.

4.  Banking

As banks scale back on brick-and-mortar branches and increase investments in mobile platforms, Digital Marketing is a critical substitute for in-person conversations. With highly targeted segments and personalized offers, banks are seeing significant increases in response rates and lead generation.
Digital Marketing
Digital Marketing

5.  Government

Government organizations use Digital Marketing to better understand citizens’ needs, facilitate communication and identify segments most likely to be interested in public programs and services. They use 2-way communication social media platforms to collect feedback on offered services and take action to improve their services.
There are many more examples in Insurance industry, Hotel & Travel industry, Transportation, etc, but you get the idea.

Are you bothered that your marketing activities are not generating enough leads?

Contact Us now for a free Digital Marketing consultation.

What are the main types of Digital Marketing?

1.  Search Engine Marketing

Just because you have a business website doesn’t mean people will come and visit it. How do potential customers find your website among thousands of other websites, when they search for products or services that you sell?
You have to promote and advertise it. Search Engine Marketing (SEM) refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads.
You only pay when someone clicks on your ad, hence it is also referred to as pay-per-click (PPC). You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. These ads appear on the top and bottom of search results.
Digital Marketing
Digital Marketing

2.  Search Engine Optimization

SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing).

It’s important that the traffic you drive to your website is relevant to your business. If you manage to attract a high volume of visitors searching for computers, while you sell shoes, the traffic will be useless.

SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find your website on the Internet.

Some SEO techniques include: researching relevant keywords and including them into your website copy, optimizing your website title and description, improving loading speed, building relevant backlinks, etc.

We manage the entire SEO process from analyzing your current website to planning and executing SEO techniques, then monitoring the progress and making necessary updates to stay on track to get you on 1st page of Google search results.

By combining SEO and SEM, you can drive quality traffic to your website and can put yourself in front of the audience that is actively searching for products and services like yours.

3.  Social Media Marketing

One of the key pillars of Digital Marketing, Social Media Marketing (SMM) refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers.
While everybody can benefit from SMM as a type of digital marketing, you have to pick the social media platforms that is most suitable for your product and where your target customers mostly hang out.
For B2C companies, Facebook and Instagram gives best results, while for B2B companies, LinkedIn provides the right audience. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content.
We manage all aspects of your Social media from creating business pages to developing content to running your ad campaigns.

Digital-marketing-4
Digital Marketing

4.  Email Marketing

Email marketing is one of the oldest and most popular types of Digital Marketing. In short, it’s the use of email for promoting one’s products or services.
If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. But Email Marketing has been abused a lot over the last few years by buying email lists and blasting thousands of email messages, which are referred to as spam / junk emails. To reduce the frequency of these unwanted emails, email service providers have implemented strong spam filters to stop these emails from reaching the inbox of recipients. Also, Canada has Canadian Anti-Spam Legislation (CASL), which penalizes these spam email senders.
We can help you not only capture email addresses of visitors on your website, but also setup email marketing lists and can design and send out emails on your behalf.

5.  Content Marketing

Content Marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to persuade a potential customer to take action that is profitable for your business. The crucial part here is “valuable” and “relevant”. This is the key differentiating factor between Content Marketing and traditional spammy advertising. The target audience should want to seek the content out and enjoy reading it. In the broader sense, Content Marketing is part of every Digital Marketing activity, be it Social Media Marketing, SEO, or email marketing. Quality content should always be the core of every Digital Marketing activity you pursue. Some examples of content marketing include: blog posts, youtube videos, podcasts, infographics, white papers, case studies, ebooks, emails, etc.
We can develop your content and manage a schedule of posting it online.
Digital Marketing
Digital Marketing

6.  Affiliate Marketing

Affiliate Marketing is one of the popular ways of Digital Marketing for bloggers and website owners, who get massive traffic. Once your affiliate program is successful, you can generate a steady stream of new leads.

Basically, Affiliate Marketing is a type of Digital Marketing where a person with a lot of web traffic partners up with other businesses to generate traffic for their business, in order to receive a commission. Imagine this: you put a link to an external website on your own blog or website. Every time a user proceeds to this external website and makes a purchase, you receive a commission. It can also work in reverse, i.e. you pay a commission to a blogger/website owner for sending referrals / potential customers to your website.

We can update your website and can help you setup Affiliate Marketing to generate traffic from other websites.

7.  Instant Messaging Marketing

Instant Messaging mobile apps are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter Instant Messaging Marketing.

Digital-marketing
Digital Marketing

8.  Mobile Marketing

As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important.

As part of Digital Marketing, Mobile Marketing has different methods, so finding the right method for your particular business is key. SMS and MMS used to be common in the old days, but in-app marketing is popular these days, in which your ad will be displayed in popular mobile apps. You can be selective in which type of apps you would like your ad to be displayed. Another method under Mobile Marketing is to develop a mobile app for your business, which your users can install to interact with your business easily. Your business logo / business app will always stay on their mobile screen, serving as a constant reminder to interact with your business, which can build loyalty and brand recognition.

We have an in-house team of mobile app developers to develop any mobile app, from food ordering/delivery to e-Commerce shopping channel.

Which type of Digital Marketing is best for you?

There are other types of digital marketing, which are unfamiliar and uncommon. The most popular 8 Digital Marketing methods explained above will give you a solid starting point. You don’t necessarily have to start with all 8 at the same time. Choose a few you think might suit your business best, experiment, and measure the results.

The Internet has revolutionized sales and marketing techniques and has become an indispensable tool for reaching customers for many companies. But business owners aren’t exploiting the full potential of the Internet to increase sales. Many small businesses don’t even have a website and the ones that do have it, don’t use it effectively, which means poor returns on investment and frustration for busy, results-oriented business owners.

Just because you don’t sell stuff online does not mean your business is OK without internet presence. Your potential customers may still look for your website or social media pages to learn about your business and that’s where Digital Marketing plays a vital role.

Digital-Marketing

Are you worried that when businesses Google your products or services you can't be found?

Contact Us now for a free Digital Marketing consultation.

Our Vision of Digital Marketing

98% of Canadian businesses are small (less than 100 employees), but only 35% survive the 1st five years.

We are on a mission to this stats on its head, by helping small businesses grow exponentially, so that 100% of Canadian businesses survive the 1st five years.

The biggest challenge small business owners face is finding a steady stream of new customers, which can be overcome successfully through Digital Marketing.

With 5+ years of experience in Digital Marketing, we can help you develop and execute a Digital Marketing strategy.

Digital Marketing
Digital Marketing

Why TELKOWARE?

We are a small digital marketing agency with big project experience, specializing in web design, Digital Marketing, and software development. We are creative problem-solvers, which produce the most creative, memorable and effective online presence for our clients with any budget. We pride ourselves in providing the very best personalized solutions for our customers to achieve their goals.

Key Benefits of working with Telkoware

Experience

5+ Years of experience in Digital Marketing

Personalized Experience

No two businesses are the same, which is why every Digital Marketing solution we offer is customized to help you achieve your objectives.

Competitive Rates

Our competitive rates can fit within any budget

Results-Oriented

We focus on a results-oriented Digital Marketing strategy that is aligned with your business goals.