We convert your website into an online retail store, so that every day is a Black Friday for your business.
Our “WOW” Factor
We put our 12+ years of experience in your eCommerce website design to create “wow factor” that gives customers something they won’t experience anywhere else. You want your customers to feel that way each time they visit your site. Creative design and layout, stunning well-placed images and captivating content will keep your customers glued to your eCommerce website.
Best Customer Experience
If you have a physical retail store, you need to give your customers another way to buy.
Thousands of potential customers can visit your online store 24 hours a day, seven days a week and with a simple search and a credit card, they can buy what they need from your business.
If you have a website without an eCommerce element, add one. If you don’t have a website, get one with an eCommerce function.
An eCommerce website design doesn’t have to be a headache and it doesn’t have to cost thousands of dollars. We understand that everyone has a different budget and we can work with you to find the right solution to your needs.
It is a cost-effective way to expand with very little overhead and maintenance costs. It is like adding a virtual sales team that sells your products 24 hours a day, 7 days a week. Amazing, right?
How to define a Good eCommerce Website?
A professional eCommerce website should be a natural extension of your business and if done right, will enhance your corporate identity. It makes you look fully rounded as a company if people have a choice of making a purchase from your shop or their living room, at any time of the day.
While designing an eCommerce website, we always keep 2 main goals in mind:
1. It delivers a seamless shopping experience
2. It gets your customers through the individual steps of the shopping process as effectively as possible.
In short, we not just focus on look and feel, but also on conversions.
Higher sales with more peace of mind
eCommerce website design and development has come a long way over the past five years. As websites offer more simplicity with their designs and more functionalities, shopping online is becoming more of the norm. If you are not following the trend, then your competitors are.
With an intuitive eCommerce website design, your objective is increase in sales, higher engagement, easier inventory and supply chain management and improved cash flow. These objectives can be negatively impacted with a poor design. Focusing on providing your visitors with a clear, strong call to action with an interface that is intuitively designed and quick loading checkout; you’ll be on your way to an improved ROI.
Our Team of Experts
Our experienced team of eCommerce designers can help you achieve online sales and marketing objectives with customized eCommerce solutions. We’ll find the eCommerce package that’s right for you and provide the tools, training and support to take your eCommerce website to the next level.
From Requirements Collection to Marketing
Making sure that we design and build an eCommerce website that perfectly meets your individual needs is our top priority. That’s why we always take time to listen carefully to your requirements before advising you on the best solutions available. Once we fully understand your project we’ll then provide you with cost and detailed quote.
Of course you’ll want customers to be able to find and visit your new eCommerce website! That’s why we also provide the full suite of digital marketing services such as Search Engine Optimization (SEO), Pay Per Click Campaigns (PPC), Content Marketing, Social Media Marketing and more. We’ll get your new eCommerce website directly into the spotlight!
More Web Traffic = More Customers = $$$
A critical aspect of eCommerce website design is not just getting more visitors, but converting those visitors into customers. We will develop a quality design and layout, so that visitors turn into consumers. By sending qualified, purchase oriented traffic to your eCommerce website, you’ll see improved ROI.
When it comes to eCommerce platforms, Shopify is one of the fastest growing and most popular platform in the market. It has more than 550,000 online stores and is continuing to grow at a rapid pace.
We are a Shopify partner and have a team of experienced Shopify eCommerce specialists to help you setup and grow your eCommerce business.
If you would like to learn more about it, here is a brief Introduction video:
Here are some benefits of having your eCommerce store on Shopify platform:
- Shopify is the world’s fastest growing commerce platform with over 500,000 active global retailers
- You can sell online, offline and on-the-go using Shopify’s powerful technology
- Use your own domain name
- Sell gift cards and generate coupon codes
- Use its integrated blogging platform to create blog posts
- Process credit card payments directly through Shopify, or other gateways
- Process in-store purchases with Shopify POS
- Process purchases with your smartphone using Shopify Mobile
- Receive 24/7 onboarding and technical support from Shopify Gurus
- Access ecommerce analytics
- Use built-in SEO
- Rely on fast servers, industry-leading response times, and cutting edge infrastructure
- Keep your customer’s data secure with PCI Level 1 Compliant checkout
- Sell unlimited SKUs
- Shopify is always adding free new features to help you sell
Custom eCommerce Website V.S. Template eCommerce Website
In the eCommerce industry, you have two choices for an online store: custom or template. Template eCommerce websites are easy to set up and use. You can simply choose a pre-made template and shopping cart. However, you will have limitations on the design and storefront. A custom eCommerce website offers more flexibility and scalability.
When choosing between these two types of sites, you need to keep your eCommerce goals in mind.
Factors To Consider Include:
• Short term and long term goals
• Your budget
• Traffic expectations
• Sales expectations
While there may be many eCommerce websites that use a pre-made template, getting a custom eCommerce website will help you stand out from the competition since it has been designed specifically for your business. Plus, it will be easier to change as your business evolves over time. A hosted template is typically locked down in code that cannot be modified to the same extent.A custom solution also means that there are no limitations on how you set up your store and shopping cart. Working with designers and marketing specialists, you can set up your site in a way that maximizes your return on investment.
eCommerce website design features
From initial consulting and brainstorming to development and implementation, your project will be handled professionally. Here are some of the key features we include in every eCommerce website we build:
Seamless across all devices:
Your eCommerce website will be mobile-responsive, which means it will automatically adjust based on the size of the screen.
Fast Checkout process:
The buying process will be efficient, so that your customers can select and checkout products in a matter of seconds.
Easy Management of Products:
Websites edits are a breeze via a user-friendly content management system (CMS), requiring no technical skills or programming knowledge. Easily add or edit pages and products from a user-friendly interface.
Powerful Marketing Suite
From advanced search engine optimization tools to running email campaigns and social media posts, our sites are built to give you a suite of powerful marketing tools.
Why Choose Telkoware for your e-Commerce Website Design Needs?
Telkoware has been meeting and exceeding clients’ expectations since 2015. We’ve completed over 100 website projects for clients. Our team of designers and developers are committed to achieve the best results for you. Our ultimate goal is to help you create the strongest possible online presence, and our years of expertise and knowledge about e-Commerce best practices gives us the confidence and skills to do just that.
We understand that each business has unique needs – that’s why every project starts with taking the time to get to know our customers, their industry, their competition, and their objectives. No detail is too small. Our e-Commerce experts, specializing in strategy, design, and development, work together to create a site that draws customers in, offers them a seamless and enjoyable experience, and makes them want to come back for more.
Throughout the project, we keep you updated on our progress. And we use the latest tools and strategies to ensure that you maintain a competitive edge in a crowded marketplace.
Effective eCommerce Website Design
Professional eCommerce website design is crucial for turning website visitors into customers. Ideally, the design of your website should make the purchase process as quick, easy, and stress-free as possible.
Here are some important tips we keep in mind, while designing a new eCommerce Website:
1. Keep the user in mind
Every single detail of your eCommerce website from product images to contact forms could potentially contribute to a user’s decision to make a purchase. That’s why we always keep the user in mind with every single decision we make when it comes to your eCommerce web design.
2. Utilize simple eCommerce website design
Minimalist eCommerce websites are consistently rated as more visually appealing and more trustworthy than visually complex websites. To simplify the design of your eCommerce website, we remove any unnecessary information and utilize a minimalist design theme with plenty of white space.
3. Use a view cart button
You might have noticed that most eCommerce websites have a little shopping cart icon, usually on the top right corner that allows users to easily view items they have added to their cart. This is one of the most important eCommerce web design strategies there is, because having this button visible at all times has been proven to increase conversion rates.
4. Don’t distract users
Your eCommerce web design should be optimized for generating sales. It’s nice to include additional information on your brand’s story, a blog, or even an option for website visitors to sign up for an email newsletter. We make sure that these additional pieces of information don’t distract your customers from making a purchase.
5. Quality photos
Since the customers can’t touch or feel your products, to entice them to buy your products, we need to place high-quality product images and sometimes even a video depending on the product. So having high-resolution photos is an absolute must. We prefer to use lifestyle images of people actually using or interacting with your products. Clothing is a lot more enticing when it’s being worn by a model rather than being laid flat or on a mannequin.
6. Clear and transparent shipping and return policies
The shipping and return policies should not only be spelled out clearly, but also be easily accessible on your website. Adding a link to main navigation menu for store policies is a quick and easy way to take care of this important detail, which many eCommerce store owners forget about.
7. Include reviews and/or testimonials
67% of online shoppers read customer reviews before deciding to purchase a product. You can use this helpful statistic to your advantage by including reviews and testimonials right on your website. Customer reviews are a quick and easy way to promote sales and help increase conversions.
8. Navigation menu
Menu bars allow users to easily navigate the pages of your eCommerce website to find what they are looking for. The menu should appear across all pages for maximum ease, preferably across the top of the page.
9. Keep all products organized
The best way to keep the products organized and to make it as easy as possible for users to find the products they are looking for, all products should be kept in specific categories. Categories will make it easy to find through a menu bar to streamline the search process. This can also give users a glimpse into product categories they did not even know you had on your eCommerce website.
10. Search bar
Having a search bar on your eCommerce website allows users to find the product they have in mind easily without having to scroll through pages of information they aren’t interested in. If a user cannot quickly find a way to search your site for the product they want, they are more likely to go somewhere else for it.
11. Allow users to filter products
We also suggest having filters on your product pages, like size, color, brand, and price. This allows users to search your website for the product they want while also ensuring the results they see are as specific as possible to what they want, making the navigation process as seamless as possible.
12. Grid layout
Based on feedback from thousands of users, Grid style layouts tend to be the best for eCommerce websites. When users are browsing products, it’s best to keep them in organized rows and columns. But be careful not to cram too many products in one row.
13. Contact info
If a customer has a question or concern while viewing your site, they’re likely going to search for a “contact us” page or scroll down to the bottom of your homepage in search of contact information. Make your contact information easily accessible on your eCommerce website for your visitors. It is best to include as much contact information as possible. There are plenty of options here such as an email address, a phone number, physical address, hours of operation, a contact form that will allow users to directly send an email, or even a widget to let them send a Facebook message to your company directly through the website.
14. Quick, simple checkout
Nothing leads to higher cart abandonment rates than a complicated checkout process. So keep it as simple as possible. Allow users to check out as a guest, instead of forcing them to create a profile. People become suspicious when too much information is required of them to make a purchase. So request only the information that is absolutely necessary like a shipping address, name, and payment details.
15. Thank you pages
Once someone makes a purchase on your website, they should be redirected to a thank you page. This page serves a couple of extremely important purposes. First of all, order confirmation or thank you pages are a necessity to properly track conversions through social media or Google ads. Secondly, it allows users to be confident their purchase has gone through and lets them know that you appreciate their business.
16. Mobile optimization
Over 65% of all websites are opened from mobile devices. So failing to optimize your eCommerce web design for mobile use can be one of the biggest setbacks for your online store.
Every website that we design has a responsive layout that allows your website to adapt to any screen size automatically.
17. FAQ page
Tired of answering customer inquiries constantly? Including an FAQ page on your website’s navigation menu not only alleviates the flow of product questions, but it can also establish more trust in your website visitors, as you are being transparent about your products/services and company policies.
18. Consistent branding
For a professional look, there must be a consistent branding across all pages of your eCommerce website. We make sure that your logo is visible on every page of your website and color schemes and fonts are consistent throughout.
19. Social media links
You may have noticed that most popular eCommerce stores have social media buttons that link to their social media pages. Including social icons in your eCommerce web design invites customers to keep in touch and encourages more long-term customer relationship. It also helps boost your search ranking in Google. Just make sure the links open your social media accounts in a new tab since you don’t really want people leaving your website.
20. Keep text to a minimum
A user came to your website because they were interested in one of your products, not to read a novel. The average Internet user has a short attention span, and large blocks of text can be boring. Try to keep all the text on your website, including product descriptions, as brief as possible. Organizing information into short paragraphs, bullet points, or even infographics can make them much easier to read and understand without losing interest.