Professional eCommerce website design is crucial for turning website visitors into customers. Ideally, the design of your website should make the purchase process as quick, easy, and stress-free as possible.
Here are some important tips we keep in mind, while designing a new eCommerce Website:
1. Keep the user in mind
Every single detail of your eCommerce website from product images to contact forms could potentially contribute to a user’s decision to make a purchase. That’s why we always keep the user in mind with every single decision we make when it comes to your eCommerce web design.
2. Utilize simple eCommerce website design
Minimalist eCommerce websites are consistently rated as more visually appealing and more trustworthy than visually complex websites. To simplify the design of your eCommerce website, we remove any unnecessary information and utilize a minimalist design theme with plenty of white space.
3. Use a view cart button
You might have noticed that most eCommerce websites have a little shopping cart icon, usually on the top right corner that allows users to easily view items they have added to their cart. This is one of the most important eCommerce web design strategies there is, because having this button visible at all times has been proven to increase conversion rates.
4. Don’t distract users
Your eCommerce web design should be optimized for generating sales. It’s nice to include additional information on your brand’s story, a blog, or even an option for website visitors to sign up for an email newsletter. We make sure that these additional pieces of information don’t distract your customers from making a purchase.
5. Quality photos
Since the customers can’t touch or feel your products, to entice them to buy your products, we need to place high-quality product images and sometimes even a video depending on the product. So having high-resolution photos is an absolute must. We prefer to use lifestyle images of people actually using or interacting with your products. Clothing is a lot more enticing when it’s being worn by a model rather than being laid flat or on a mannequin.
6. Clear and transparent shipping and return policies
The shipping and return policies should not only be spelled out clearly, but also be easily accessible on your website. Adding a link to main navigation menu for store policies is a quick and easy way to take care of this important detail, which many eCommerce store owners forget about.
7. Include reviews and/or testimonials
67% of online shoppers read customer reviews before deciding to purchase a product. You can use this helpful statistic to your advantage by including reviews and testimonials right on your website. Customer reviews are a quick and easy way to promote sales and help increase conversions.
8. Navigation menu
Menu bars allow users to easily navigate the pages of your eCommerce website to find what they are looking for. The menu should appear across all pages for maximum ease, preferably across the top of the page.
9. Keep all products organized
The best way to keep the products organized and to make it as easy as possible for users to find the products they are looking for, all products should be kept in specific categories. Categories will make it easy to find through a menu bar to streamline the search process. This can also give users a glimpse into product categories they did not even know you had on your eCommerce website.
10. Search bar
Having a search bar on your eCommerce website allows users to find the product they have in mind easily without having to scroll through pages of information they aren’t interested in. If a user cannot quickly find a way to search your site for the product they want, they are more likely to go somewhere else for it.
11. Allow users to filter products
We also suggest having filters on your product pages, like size, color, brand, and price. This allows users to search your website for the product they want while also ensuring the results they see are as specific as possible to what they want, making the navigation process as seamless as possible.
12. Grid layout
Based on feedback from thousands of users, Grid style layouts tend to be the best for eCommerce websites. When users are browsing products, it’s best to keep them in organized rows and columns. But be careful not to cram too many products in one row.
13. Contact info
If a customer has a question or concern while viewing your site, they’re likely going to search for a “contact us” page or scroll down to the bottom of your homepage in search of contact information. Make your contact information easily accessible on your eCommerce website for your visitors. It is best to include as much contact information as possible. There are plenty of options here such as an email address, a phone number, physical address, hours of operation, a contact form that will allow users to directly send an email, or even a widget to let them send a Facebook message to your company directly through the website.
14. Quick, simple checkout
Nothing leads to higher cart abandonment rates than a complicated checkout process. So keep it as simple as possible. Allow users to check out as a guest, instead of forcing them to create a profile. People become suspicious when too much information is required of them to make a purchase. So request only the information that is absolutely necessary like a shipping address, name, and payment details.
15. Thank you pages
Once someone makes a purchase on your website, they should be redirected to a thank you page. This page serves a couple of extremely important purposes. First of all, order confirmation or thank you pages are a necessity to properly track conversions through social media or Google ads. Secondly, it allows users to be confident their purchase has gone through and lets them know that you appreciate their business.
16. Mobile optimization
Over 65% of all websites are opened from mobile devices. So failing to optimize your eCommerce web design for mobile use can be one of the biggest setbacks for your online store.
Every website that we design has a responsive layout that allows your website to adapt to any screen size automatically.
17. FAQ page
Tired of answering customer inquiries constantly? Including an FAQ page on your website’s navigation menu not only alleviates the flow of product questions, but it can also establish more trust in your website visitors, as you are being transparent about your products/services and company policies.
18. Consistent branding
For a professional look, there must be a consistent branding across all pages of your eCommerce website. We make sure that your logo is visible on every page of your website and color schemes and fonts are consistent throughout.
19. Social media links
You may have noticed that most popular eCommerce stores have social media buttons that link to their social media pages. Including social icons in your eCommerce web design invites customers to keep in touch and encourages more long-term customer relationship. It also helps boost your search ranking in Google. Just make sure the links open your social media accounts in a new tab since you don’t really want people leaving your website.
20. Keep text to a minimum
A user came to your website because they were interested in one of your products, not to read a novel. The average Internet user has a short attention span, and large blocks of text can be boring. Try to keep all the text on your website, including product descriptions, as brief as possible. Organizing information into short paragraphs, bullet points, or even infographics can make them much easier to read and understand without losing interest.