Every eCommerce platform evolves with the everyday changes in the business needs. For some businesses, the eCommerce website is another channel for sales, while for others, it might be a way to provide product information and connect with a larger audience.
Keeping pace with the rapid evolution of eCommerce technology by keeping your website up-to-date as well as visually attractive is important to ensure a steady and growing flow of visitors. So deciding on which eCommerce platform to go with needs to be evaluated carefully. A more complex decision is when you already have an eCommerce website, but has limited features and would like to migrate to a more powerful, user-friendly eCommerce platform.
Should You Migrate?
So you are experiencing the pain points of your current eCommerce platform daily; be it technological debt, the incapacity to innovate swiftly, or its rigidity. But the thought of migrating from one platform to another can be a scary one. With the time-consuming and expensive process of not designing and developing the new website, but also migrating existing content, web pages, and products information makes you wonder if it is really worth the effort.
Impact of Changing an Ecommerce Platform
Having your website built on the right eCommerce platform will have a significant impact on your online sales. The speed and performance of the website, user experience, navigation, seamless checkout process, account creation for future purchases, etc play an important role in helping the customer decide whether to buy the product from your website, or move on to your competitor’s website.
When it comes to eCommerce platforms, there are numerous options available for you to choose from. We are here to make things easy for you!
You might have heard about the Magento eCommerce platform. If you haven’t, the Magento eCommerce platform is an eCommerce platform established on open-source technology. The platform provides online retailers with a docile eCommerce and shopping cart system. It is very popular among medium to large-sized organizations due to its features.
If you are wondering whether to pursue Magento development for your eCommerce website, then we have listed below 5 reasons why migrating to the Magento eCommerce platform is a good idea.
1. Customization for Future Growth
Like other eCommerce platforms, Magento eCommerce platform not only provides a wide variety of themes, but also offers tools to customize it to match it with your business’s unique identity and brand. It even lets you maintain customization, even when platform patches or upgrades are installed.
Along with easier customization, the platform offers content staging and preview functionality, so you can see how it will look when it goes LIVE. Your operations team can easily update content without the need to connect with IT team.
Be it the checkout process or sales campaigns, the Magento eCommerce platform lets you decide whether your business needs custom features or module development. The decision is yours!
The platform’s built-in native functionality follows the best practices of Search Engine Optimization (SEO), thus allowing you to improve your search engine ranking when someone searches for keywords that are relevant to your business. So the Magento eCommerce marketplace enhances SEO capabilities even further.
When it comes to inventory management and online store management through Magento eCommerce, it brings a manageable timeline dashboard with a user-friendly preview option. With the Magento eCommerce, you can even schedule the updates to ensure that it gets deployed automatically in a timely manner.
2. Rich experience
Magento development facilitates the delivery of personalized and rich experiences for customers. The platform enables which items should be displayed as product recommendations through meaningful promotions.
It also has a nice feature to convert visitors into customers. With the Magento eCommerce’s intelligence capabilities, the products are pushed towards the visitors based on key factors like location, search history, preferences, purchase history, wishlist, etc.
For specific customer segments or products, the platform allows the user to set promotional pricing. Another nice feature to entice customers to make a purchase is the ability to create coupons for specific customer segments, product categories, or time segments.
The automated reminders for customers, who either abandoned their shopping carts or added products in wish lists but didn’t purchase the product, helps immensely in improving sales.
The platform makes the search and filter experiences easier for the customers in order to find the right product quickly, which also improves the chances of a sale.
3. Integrated Functionality for B2B
Do you run a wholesale business? Are you in search of a trade portal that offers your retail customers a 24/7 shopping experience to purchase in bulk? If yes, then the Magento eCommerce platform is the one for you. It allows you to offer your retail customers the ability to create company profiles, set up multiple buyers, and take benefit of an easy to use online buying experience.
With integrated functionality for B2B, take benefit of quick order forms, requisition lists, enhanced quote requests processes, etc. to setup an end to end supply chain process.
4. Omnichannel Experience
To provide the best-possible customer experience, a business requires a smooth Omni channel system.
The Omni channel structure is specifically designed to extract all enterprise data into one implicit provision for administration and make it evident both internally and publicly across diverse sales channels. That means no matter which sales channel does the customer interact with, he/she has the same pleasant experience.
Eventually, when a business grows, it gets more complicated. As a result, the system needs to be scalable.
Imagine, you wish to expand your e-Commerce business, but find out that the eCommerce platform you have chosen doesn’t have the capabilities you want. It doesn’t allow you to “customize” according to the scaling structure of the business. After all the invested time, effort and money put into that eCommerce platform, now you have to switch to another one.
The Magento eCommerce platform provides support for the creation of an omnichannel experience due to its ability to integrate. The platform includes numerous popular marketplaces, including Amazon, eBay, etc. in order to help retailers provide a better experience to prospective customers.
Through this ability of integration, it will allow exposure to the wider audience, and it is very easy to manage all through Magento eCommerce.
5. Faster checkout process
The Magento eCommerce platform comes with an instant purchase functionality. Through this function, the process of checking out the product becomes very efficient.
For instance, if you are a first-time user, you will need to provide your contact details, but for any future purchases, there isn’t any need for it.
Magento developers have made sure to optimize the online platform experience with these steps:
• Build seamless payment checkout for prospective customers.
• Offer the most flexible payment options and terms, for instance, invoicing, instant financing, etc.
• Simple ways to verify and capture shipping and billing details.
• Protect retailers against deceitful activities like fraud, chargebacks, etc.
• Ability to scale up and move towards cloud hosting option.
• Effective and efficient internal processes by assuring accurate pricing system and tax compliance.
Just like every business has its own unique opportunities and challenges, in the same way every business has its unique eCommerce needs which can be fulfilled by one specific eCommerce platform and not others. Just because other businesses are heading after one specific platform does not mean it is the right one for your business.
We have only covered 5 major advantages of Magento eCommerce platform, but there are many more. Careful analysis needs to be done to find the right eCommerce platform for your business. Every business has unique requirements with respect to products, structure of the business, internal processes, and objectives. For some, Shopify make more sense, while for others, WooCommerce may give them the best return on their investment. It is a long-term commitment and needs to be carefully vetted. If you are not sure which one to choose, then our experts would be happy to provide FREE consultation to help you make the right decision. Just give us a call at (437)223-1771 OR firstname.lastname@example.org
Alice Scott is a passionate writer and blogger who specializes in topics related to digital branding, blogging, and online business. She loves having Churros with her cat Chubby and morning walks.